Debbie Adler, Founder & CEO

My Mission

I started my career as a CPA on Wall Street, surrounded by the hustle, bustle and pin stripes of the financial world. Deep down I knew this lifestyle didn't suit me, so I traded in my attache case for a whisk and moved out West.

I wanted to start a sugar-free, vegan, gluten-free company and opened up Sweet Debbie's in 2006.

After many errors for which I should have been put on trial, I started to create downright delicious treats that were made with nutrient dense ingredients, and no refined sugars or oils.

My focus has now turned to making innovative granolas with a variety of flavor combinations.

I am on a mission to harness the power of superfoods and take granola to places it's never been before.

Since saving the lives of farm animals is very important to me, we donate a percentage of profits from granola sales to animal sanctuaries all over the United States.

  • Ray Romano

    Comedian

    "Debbie Adler is a culinary genius."

  • Gwyneth Paltrow

    Actress

    "I love Debbie's granola!"

  • JJ Virgin

    NYT Bestselling Author

    "Debbie has proven that healthful granola can be delicious!"

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