Debbie Adler, Founder & CEO
My Mission
I started my career as a CPA on Wall Street, surrounded by the hustle, bustle and pin stripes of the financial world. Deep down I knew this lifestyle didn't suit me, so I traded in my attache case for a whisk and moved out West.
I wanted to start a sugar-free, vegan, gluten-free company and opened up Sweet Debbie's in 2006.
After many errors for which I should have been put on trial, I started to create downright delicious treats that were made with nutrient dense ingredients, and no refined sugars or oils.
My focus has now turned to making innovative granolas with a variety of flavor combinations.
I am on a mission to harness the power of superfoods and take granola to places it's never been before.
Since saving the lives of farm animals is very important to me, we donate a percentage of profits from granola sales to animal sanctuaries all over the United States.